Vik leads the growth of Facebook and Instagram within Western Canada. In this role he’s responsible for identifying strategies focused on transforming businesses in key industry verticals.
Prior to joining Facebook, he held various marketing leadership roles at Microsoft; led the strategy practice in the western region for Blast Radius following their acquisition by WPP; and was Vice President of Marketing & Strategy at Monexa, a SaaS company acquired by NetSuite/Oracle in 2015.
Pairing the strategic mindset of a seasoned management consultant with considerable client-side operational expertise, Vik’s delivered results for senior executives in the public and private sectors- ranging from large global institutions to emerging businesses. Through these experiences he’s acquired expertise across many industries including technology, eComm/retail, travel, automotive, CPG and the public sector.